Collaborative Workshop Series Drives Opportunities for Efficiency and Innovation
Bertling and CMA CGM UK recently came together for a series of Customer Journey Mapping workshops aimed at strengthening the way our two companies work together day-to-day. Held in Liverpool across two visits, the sessions focused on identifying opportunities to streamline operations and improve touchpoints across our shared supply chain.
Session One: Understanding the End-to-End Process
On 16 September 2024, representatives from Bertling visited CMA CGM UK’s Liverpool office for the first of two planned workshops. Together, we reviewed our entire supply chain and how our operations align—not just in Liverpool but across our wider network.
By focusing on key operational touchpoints, the teams looked at which tasks were handled manually and which were automated. From there, we identified areas for improvement, especially where manual tasks could be digitalised, and where existing automated processes could be further optimised. A key part of this session was pinpointing specific ‘pain points’, steps in the process that could benefit from improved efficiency or clarity.
The day ended with a team dinner, providing an informal opportunity to continue conversations and strengthen working relationships.
Session Two: Reviewing Progress and Implemented Changes
After several months of development work led by our IT teams, we returned to Liverpool on 20 February 2025 for a follow-up session. The focus this time was on reviewing the improvements that had been implemented since the first visit and assessing their impact.
Together, we explored the operational benefits these changes have brought so far, particularly in terms of time savings and process clarity for both companies.
Tour of the Port of Liverpool
At the close of the February workshop, CMA CGM UK invited our team to tour the Port of Liverpool. Hosted by Peel Ports, the visit provided valuable insights into port operations, including how AI technology is being used to enhance efficiency.
It was particularly interesting to see how machine learning tools can be guided and reinforced through positive data feedback, an exciting example of technology supporting day-to-day logistics.
We’d like to extend our thanks to Peel Ports for their hospitality and for providing an engaging look into the future of port operations.
Next Steps: Bringing the Teams Together in Gothenburg
To maintain momentum and continue refining our collaboration, a third session is planned to take place at Bertling’s office in Gothenburg. This meeting will bring together colleagues from CMA CGM UK, CMA CGM Sweden, Bertling Enviro, and our parent company, F.H. Bertling AB. The goal will be to align on remaining tasks and ensure consistent processes across all regions.
